Web presence 101.7 – Goodreads
Goodreads is an online reading community that’s grown rapidly in the past couple of years, easily outstripping LibraryThing and other rivals. You can use it to help manage your book collection, post reviews and ratings, and join in online bookclubs. And if you’re a writer, once you have a book out (whether self-published or through a conventional publishing house), you can upgrade your account to “Goodreads Author”, which makes it easier to find out what your readers think of your book!
As I don’t get a lot of time for reading these days, I don’t have much experience of the reading side of Goodreads. I’ve added a selection of books from my shelves, though it’s by no means comprehensive, and I use it to maintain my to-read list. If you do want to add books to Goodreads and have a smartphone, they do a great app that includes a barcode scanner—it only works with fairly recent books that have the long ISBN numbers, but it speeds up the process considerably.
Once you have an author account, you’ll get a dashboard that gives you easy access to all your books as well as a bunch of widgets to use on your website plus other promotional tools.
I’ve written elsewhere about why I read reviews, but whether or not you choose to read them I think Goodreads deserves a special caveat: do not trust the numbers! Because it’s a large busy site, they cache a lot of the statistics (total numbers of reviews and ratings, average ratings, etc) and you will soon discover that these numbers differ on different parts of your dashboard. At the time of writing, my dashboard says I have 77 text reviews but I can find only 75. Sometimes this is because people write comments in the ‘review’ field before they’ve finished and rated a book, and Goodreads doesn’t filter these out. And if a reader changes their mind about a rating, both values may be listed for a day or two. For the sake of your sanity, take the figures as a rough guide only!
Also, as with all reviews, don’t let the lower ratings get you down. You can’t please all the people even some of the time, and I’m sure you know of plenty of well-written and/or popular books that you didn’t enjoy, so cut your readers some slack. And sometimes those 1-star ratings are from people who haven’t even read your book—they may for example be attempting to “train” the suggestion algorithm by downgrading books that don’t look interesting. No fun for you, but luckily these people are in a minority.
Goodreads have created a range of buttons and widgets that you can incorporate into your own website, such as the “Read reviews on Goodreads” button that I use in my little promo box in the margin of my blog. I advise caution when it comes to the interactive widgets, however; Goodreads is down quite often, which means your widget will be empty or even slightly broken-looking whenever that happens.
Other promotional tools
If you have physical copies of your book, you can arrange a giveaway before it comes out or up to six months after publication. In my case my publisher did it for me, in the US at least, and nearly 900 people signed up! Of course a great many of these unlisted my book when they didn’t win, but around a third still have it listed as to-read, so it’s definitely an effective promotional tool. Note that you can’t give away ebooks; I don’t know if this is to prevent the system being swamped with self-published titles (since most self-pubs are ebook only), or whether the abundance of free ebooks means they aren’t seen as a valued promo, but either way you’re limited to print copies and the expense of postage that entails.
Free tools include a Facebook fan page app and the ability to set up a Q&A group, but I’ve never managed to get the former to work and I have yet to try the latter. I guess I’m worried that, being a debut author, no-one would turn up, and it would just be me and the tumbleweed!
If you’re self-published you might also want to consider advertising your book, but I know nothing about this side of Goodreads.
In summary, Goodreads is a great site to connect with readers—just don’t let yourself get obsessed with the numbers!
Other articles in this series: